Bluff Country Family Resource
Posted by elaine on Mar 23, 2011 in Brochures, Featured Jobs, Portfolio | Comments Off on Bluff Country Family ResourceRenee Chrz, owner of Innovative Graphics, recently redesigned the logo and brochures for Bluff County Family Resources. She was wonderful to work with. She shared many ideas that helped us develop insight into how we wanted to portray the organization after a name change. Renee made suggestions and recommendations that challenged us and really helped to improve the final product—BCFR’s new logo and brochures are outstanding! We are really proud of the work she did for us; it was a true collaboration of many hearts and minds. We highly recommend Renee and Innovative Graphics. She is easy to work with and does great work.
Dr. Robin Yaffe Tschumper
Executive Director
Bluff Country Family
Case Study
Bluff Country Family Resources was going through a transformation period in an effort to rebrand themselves in the community. During this process a new name was established and a new logo design was needed. The design needed to portray them in a more positive light with the community as well as help them find potential donors and financial supporters for their non profit organization.
Innovative Graphics created marketing materials that evoked a feeling of warmth, safety, security, and professionalism. The goal was to help potential clients feel safe and comfortable coming to BCFR for assistance. Their pieces needed to tell a story about what services BCFR offered, and to help educate and inform all who viewed the literature to the issues and long lasting effects of domestic violence, as well as the damaging effects that ultimately trickle down into the community as a result of its occurrence.